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Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your webs

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Can Google Assistant & voice search really help those who need it the most?

 
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MessagePosté le: Sam 3 Mar - 12:04 (2018)    Sujet du message: Can Google Assistant & voice search really help those who need it the most? Répondre en citant

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source of the problem and rectify it appropriately. The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety.Make sure your content is highly readable and can answer those longer tail queriesA great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. Anchor textto specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. The best domain names are short, snappy,  include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year.What is the relevancy of the content between the linking page and your target page?Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. So, how does Google determine site quality? A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking script. In this way Google analytics will executes an event when a user has spent over a certain amount of time on the page. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run.Make your website easy to access and well organizedGaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site)." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Create URLs containing words that describe the page, separated by hyphens. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about.Can Google Assistant & voice search really help those who need it the most?The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as a Dofollow. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Two thingsstand out when it comes to technical SEO; the page speed and mobile friendliness.Set goals for desirable links to obtainIt’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Your content can target anyaudience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note.

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